Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives by Grudecka, Anna

Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives (Paperback) (ISBN-13: 9781032537900)

Vendor: Anna Grudecka
Product type: Books
Format: Paperback
$53.99
$53.99
$53.99
Subtotal: $53.99
Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives by Grudecka, Anna

Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives

$53.99
Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives by Grudecka, Anna

Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives

$53.99
Format: Paperback
Description
Description
x

This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.



Author: Anna Grudecka
ISBN-10: 1032537906
ISBN-13: 9781032537900
Publisher: Routledge
Language: English
Published: 01/30/2025
Pages: 270
Format: Paperback
Weight: 0.88lbs
Size: 9.21h x 6.14w x 0.60d
By Anna Grudecka
By Anna Grudecka
x

Marzanna K. Witek-Hajduk is a full professor at the SGH Warsaw School of Economics, Poland, chair of the International Business Department and deputy dean of the Doctoral School at the SGH Warsaw School of Economics. Her research interests focus on international business, marketing and branding, including Internet-based and Internet-enabled internalization.

Anna Grudecka, PhD, is an assistant professor at the SGH Warsaw School of Economics, Poland, in the Department of International Business. Her research focuses on brand management in the international market, consumer behaviour and international business.

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