Country Store Advertising, Medicines, and More (Paperback) (ISBN-13: 9780764313271)

The country store was a three dimensional collage of advertising, packaging, unique drugstore items, medical gadgets, and cure-alls that rural Americans held faith in for many years. This book examines the varied drugstore and advertising ephemera contained within the store's packed shelves and walls. In almost 500 beautiful color photos the enormity and diversity of advertising, including signs and packaging, and products, from food stuffs to medicine bottles, that created the character of the country store are documented. Particular emphasis is given to the drugs, potions, and medical devices that were found in the country store. In addition the display counters and furnishings of the country store are included. Each item is described and its value in today's collector's market is given.

Author: Rich Bertoia
ISBN-10: 0764313274
ISBN-13: 9780764313271
Publisher: Schiffer Publishing
Language: English
Published: 03/31/2001
Pages: 160
Format: Paperback
Weight: 1.72lbs
Size: 11.00h x 8.56w x 0.50d