Create AI Marketing Strategy: What Works, What Doesn't, and What's Next (Paperback) (ISBN-13: 9798271509506)

Marketing has changed...again.
In a world where AI dominates headlines, marketers are struggling to separate the hype from what actually drives results. Create AI Marketing Strategy cuts through the noise to help you build clarity, confidence, and a plan that works.

Whether you're a CMO, strategist, or solo marketer, Lexie Walker gives you the frameworks, checklists, and real-world examples to turn AI from a buzzword into a business advantage.

Practical, insightful, and refreshingly human-this is your playbook for thriving in the age of intelligent marketing.

• How to build an AI-powered marketing ecosystem that aligns with real business goals, not just trends.

• The five foundational pillars of AI marketing success - from data strategy and customer understanding to creative intelligence and ethical integration.

• How to use AI for insight, not just output - to think faster, learn smarter, and execute with precision.

• Proven frameworks and tools that help marketers transition from reactive to strategic.

• How to future-proof your team and business by developing adaptive, creative, and analytical capabilities that no algorithm can replace.

• Marketing leaders who want to evolve their strategy for the AI era.

• Entrepreneurs and founders who need to cut through the clutter and create clarity.

• Agencies and consultants building smarter systems for their clients.

• Students and professionals who want to understand the future of marketing - and how to lead it.

This book is part of The Create Series - designed to help professionals turn ideas into impact through clarity, structure, and strategy. Each book in the series blends timeless principles with the latest in innovation and leadership thinking.

Lexie Walker has spent more than two decades transforming marketing teams and strategies for global brands and growth-stage companies. She has helped organisations navigate the shift from traditional advertising to digital transformation - and now, from automation to intelligent strategy.
As a speaker, mentor, and creator of The Create Series, Lexie's mission is to empower marketers and leaders to simplify complexity, embrace innovation, and create with purpose.

"A must-read for marketers who want to move beyond the buzz and actually lead in the age of AI."
- Marketing Innovation Review

"Clear, actionable, and inspiring - Lexie Walker cuts through the hype with elegance and intelligence."
- The Future of Work and Digital Management Journal

If you're ready to stop chasing AI trends and start creating real results, this is your playbook.