Create in a Flash: A Leader's Recipe for Breakthrough Innovation (Paperback) (ISBN-13: 9780692036273)

Identify the real problem.
Don't waste time and money solving the wrong problem.
Consistently create ideas.
Make your business recession-proof and competition-proof.
Grow your business.
Solve the tough problems holding you back.

Leading in our world is difficult, and it is not getting easier. To compete and be profitable in today's marketplace, you need big, creative solutions and you need them now.

Just as you follow a recipe to cook a great meal, there is a recipe to create great ideas. Create in a Flash is based on Dr. Roger Firestien's 40 years helping companies unleash the innovation of their workforce. Roger's clients include AT &T, SC Johnson, Disney, Hilton, NASA and over 600 other organizations big and small, including corporations, government, universities and churches.