Creating A Buzz: The definitive, how-to, step-by-step guide to launching your own personal media outlet. (Paperback) (ISBN-13: 9781534677500)

Jeff Falk was born and raised in Lebanon, PA. He holds a bachelor of arts degree in journalism from the Pennsylvania State University. He has been writing, in one way or another, for 38 years. He launched Lebanon Sports Buzz in 2011. Falk grew up in the so-called glory days of newspapers, the late 1960s and early 1970s, at a time when things like cable television, ESPN and sports talk radio didn't exist. To read the sports news of the day - or more accurately the day before - one relied on newspapers for that information. Much time could be spent pouring over box scores from the day before. That's where his love for newspapers can be traced. Growing up, Falk was the prototypical 'frustrated athlete'. He loved all the major sports, and participated in most of them at the little league and sandlot levels, but always lacked the physical skill set to compete at higher levels. Still, Falk enjoyed being around sports, the camaraderie they offered and the team-building aspects they fostered. It was through this affinity that he learned to keep score from the bench, while throwing the occasional batting practice session. Eventually, Falk gravitated towards the school newspaper, yearbook and journalism in the late 1970s, while attending Cedar Crest High School in Lebanon, Pennsylvania. He pursued those interests collegiately when he matriculated to Penn State University. During his senior year as a Nittany Lion, Penn State's Daily Collegian was named the top college newspaper in the United States. Falk began his professional sports reporting career in 1983, as a correspondent for the Lebanon Daily News. Five years later, he was hired as a full-time sportswriter.