Creating and Dominating New Markets by Meyer, Peter

Creating and Dominating New Markets (Paperback) (ISBN-13: 9780814474587)

Vendor: Peter Meyer
Product type: Books
Format: Paperback
$27.95
$27.95
$27.95
Subtotal: $27.95
Creating and Dominating New Markets by Meyer, Peter

Creating and Dominating New Markets

$27.95
Creating and Dominating New Markets by Meyer, Peter

Creating and Dominating New Markets

$27.95
Format: Paperback
Description
Description
x
"Many executives and managers want to create and then dominate new markets. The rewards include unmatched brand awareness, the luxurious financial position of having no competition, and the exhilaration of building something completely new. Creating and Dominating New Markets shows managers, executives, and business owners how to emulate the remarkable success of savvy market creators such as Microsoft, FedEx, and AOL. The book delivers specific success strategies on how to: * Identify the right market to create * Use common denominators for success * Avoid common and costly pitfalls that can easily derail efforts * Find funding to support a new market * Make the best use of time, money, people, and technology. Packed with instructive examples and entertaining stories, the book teaches readers new skills -- or helps them re-tool old skills -- for jumping ahead of the competition and building an exciting, profitable venture."

Author: Peter Meyer
ISBN-10: 0814474586
ISBN-13: 9780814474587
Publisher: Amacom
Language: English
Published: 11/05/2006
Pages: 256
Format: Paperback
Weight: 0.86lbs
Size: 9.00h x 6.00w x 0.50d
By Peter Meyer
By Peter Meyer
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Peter Meyer (Scotts Valley, CA) is principal of The Meyer Group, a consulting firm that helps businesses create and dominate new markets. He is the author of "Warp-Speed Growth" (AMACOM: 0-8144-0526-6).

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