Creating Breakthrough Innovations at Consumer Packaged Goods Companies by Geissel, Stefan

Creating Breakthrough Innovations at Consumer Packaged Goods Companies (Hardcover) (ISBN-13: 9781471757327)

Vendor: Stefan Geissel
Product type: Books
Format: Hardcover
$54.09
$54.09
$54.09
Subtotal: $54.09
Creating Breakthrough Innovations at Consumer Packaged Goods Companies by Geissel, Stefan

Creating Breakthrough Innovations at Consumer Packaged Goods Companies

$54.09
Creating Breakthrough Innovations at Consumer Packaged Goods Companies by Geissel, Stefan

Creating Breakthrough Innovations at Consumer Packaged Goods Companies

$54.09
Format: Hardcover
Description
Description
x
How to create successful new products for tomorrow? This research investigates how consumer companies can best improve their innovation performance by looking at best practices from other industries, contemporary concepts and theories about innovation, as well as basic insights into consumer understanding. The result is an exclusive guideline for companies to follow to restructure their innovation approach, lower their failure rate and launch highly successful new products. This research had been Stefan Geissel's final thesis for his German master's degree.

Author: Stefan Geissel
ISBN-10: 1471757323
ISBN-13: 9781471757327
Publisher: Lulu.com
Language: English
Published: 07/02/2012
Pages: 198
Format: Hardcover
Weight: 0.99lbs
Size: 9.00h x 6.00w x 0.63d

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