Creating Superfans: How to Turn Your Customers Into Lifelong Advocates (Hardcover) (ISBN-13: 9781774580783)

Superfans aren't just for pop stars and NBA teams.

What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again...and told their friends to do the same?

In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.

Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mley Cr?.

Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for wining - and keeping - customers. Brittany's game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization.

Whether you're launching a new business or running a hundred-year-old brand, Creating Superfans gives entire team a shared playbook for tapping into the unmatched power of superfandom.

Author: Brittany Hodak
ISBN-10: 1774580780
ISBN-13: 9781774580783
Publisher: Page Two Books, Inc.
Language: English
Published: 01/10/2023
Pages: 296
Format: Hardcover
Weight: 1.23lbs
Size: 8.11h x 6.22w x 0.94d

Review Citation(s):
Kirkus Reviews 02/01/2023
Foreword 12/06/2022
PW Booklife Reviews 01/02/2023
Publishers Weekly 04/15/2024