Creating the Customer Driven (Paperback) (ISBN-13: 9780838908884)

How can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission-to broaden library use and increase relevance while serving community needs-libraries can improve customer service, looks, and functionality in ways that enhance its community mission. customer-friendly signs, catalogs, and interior spaces; Identify the unique needs of your library's community-then meet those needs; Create a step-by-step, customized promotion plan that communicates with your market; Find cost-effective ways to connect-from user-friendly Web sites to promotional brochures; Show customers what the library has to offer and entice them to give it a try; Libraries remain vitally important to the organizations and communities they serve. Using these outreach and marketing strategies, Woodward shows libraries how to Become better than a bookstore, even without a hefty budget.

Author: Jeannette Woodward
ISBN-10: 0838908888
ISBN-13: 9780838908884
Publisher: ALA Editions
Language: English
Published: 11/08/2004
Pages: 256
Format: Paperback
Weight: 0.82lbs
Size: 9.28h x 6.11w x 0.55d

Review Citation(s):
Booklist 04/01/2005 pg. 1407
Library Journal 03/15/2005 pg. 118