Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach by Miliopoulou, Georgia-Zozeta

Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach (Paperback) (ISBN-13: 9781032362045)

Vendor: Georgia-Zozeta Miliopoulou
Product type: Books
Format: Paperback
$46.95
$46.95
$46.95
Subtotal: $46.95
Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach by Miliopoulou, Georgia-Zozeta

Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach

$46.95
Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach by Miliopoulou, Georgia-Zozeta

Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach

$46.95
Format: Paperback
Description
Description
x

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.



Author: Georgia-Zozeta Miliopoulou
ISBN-10: 1032362049
ISBN-13: 9781032362045
Publisher: Routledge
Language: English
Published: 04/08/2024
Pages: 198
Format: Paperback
Weight: 0.70lbs
Size: 9.21h x 6.14w x 0.47d
By Georgia-Zozeta Miliopoulou
By Georgia-Zozeta Miliopoulou
x

Georgia-Zozeta Miliopoulou is Associate Professor in the Department of Communication at Deree, The American College of Greece. She has over 25 years of experience in creative advertising and holds a Ph.D. in brand communication. She has been teaching creative advertising and new media since 2003 and still offers workshops for communication professionals. Her research interests include creativity, strategic content & storytelling, and the managerial aspects of creative agency work.

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