Creative (Climate) Communications (Hardcover) (ISBN-13: 9781107195387)

Conversations about climate change at the science-policy interface and in our lives have been stuck for some time. This handbook integrates lessons from the social sciences and humanities to more effectively make connections through issues, people, and things that everyday citizens care about. Readers will come away with an enhanced understanding that there is no 'silver bullet' to communications about climate change; instead, a 'silver buckshot' approach is needed, where strategies effectively reach different audiences in different contexts. This tactic can then significantly improve efforts that seek meaningful, substantive, and sustained responses to contemporary climate challenges. It can also help to effectively recapture a common or middle ground on climate change in the public arena. Readers will come away with ideas on how to harness creativity to better understand what kinds of communications work where, when, why, and under what conditions in the twenty-first century.

Author: Maxwell Boykoff
ISBN-10: 1107195381
ISBN-13: 9781107195387
Publisher: Cambridge University Press
Language: English
Published: 07/04/2019
Pages: 318
Format: Hardcover
Weight: 1.40lbs
Size: 9.20h x 8.20w x 0.70d

Review Citation(s):
Choice 05/01/2020