Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism (Paperback) (ISBN-13: 9781349289714)

This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.

Author: C. Dussart
ISBN-10: 134928971X
ISBN-13: 9781349289714
Publisher: Palgrave MacMillan
Language: English
Published: 01/19/2011
Pages: 174
Format: Paperback
Weight: 0.51lbs
Size: 8.50h x 5.50w x 0.42d