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Creative Direction in a Digital World: A Guide to Being a Modern Creative Director (Paperback) (ISBN-13: 9781138847514)
Vendor:
Adam Harrell
Product type:
Books
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Description
xCreative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.
Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.- Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.
- Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.
- Develop the skills needed to communicate your ideas to a skeptical client.
- Learn how to more effectively manage your creative team.
- And most importantly craft digital experiences that get results.
Author: Adam Harrell
ISBN-10: 1138847518
ISBN-13: 9781138847514
Publisher: CRC Press
Language: English
Published: 09/01/2016
Pages: 136
Format: Paperback
Weight: 0.60lbs
Size: 10.00h x 7.10w x 0.20d
By Adam Harrell
xAdam Harrell is an entrepreneur and digital creative residing in Atlanta, GA. He's the author of "Creative Direction In A Digital World" and is a co-founder of Nebo Agency - one of the south's largest independent digital agencies. Adam's work has been covered in the LA Times, USA Today and recognized by the Addy's, Webby's and numerous other marketing awards.
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