Creative Product Design: A Practical Guide to Requirements Capture Management by Bruce, Margaret

Creative Product Design: A Practical Guide to Requirements Capture Management (Hardcover) (ISBN-13: 9780471987208)

Vendor: Margaret Bruce
Product type: Books
Format: Hardcover
$90.00
$90.00
$90.00
Subtotal: $90.00
Creative Product Design: A Practical Guide to Requirements Capture Management by Bruce, Margaret

Creative Product Design: A Practical Guide to Requirements Capture Management

$90.00
Creative Product Design: A Practical Guide to Requirements Capture Management by Bruce, Margaret

Creative Product Design: A Practical Guide to Requirements Capture Management

$90.00
Format: Hardcover
Description
Description
x
Erfolg oder Mi erfolg eines neuen Produktes kann in einer Vielzahl von Fällen auf den Umfang der "Requirement Capture"-Analyse zurückgeführt werden. Mit ihrer Hilfe werden die Anforderungen und Erwartungen der Verbraucher an das neue Produkt ermittelt, und sie steht am Anfang jeder Forschungs- und Entwicklungsarbeit. Die sehr kostenintensive F&E-Arbeit kann sich im nachhinein als nutzlos erweisen, wenn die ursprünglichen Anforderungen von Kunden und Interessengruppen an dieses Produkt nicht zufriedenstellend beachtet wurden. "Creative Product Design" ist ein praktischer Leitfaden für die effektive Ermittlung von Produktanforderungen, die wiederum Voraussetzung ist für eine erfolgreiche Produktentwicklung.



Author: Margaret Bruce,Rachel Cooper
ISBN-10: 0471987204
ISBN-13: 9780471987208
Publisher: Wiley
Language: English
Published: 01/17/2001
Pages: 240
Format: Hardcover
Weight: 1.12lbs
Size: 9.00h x 6.00w x 0.69d
By Margaret Bruce
By Margaret Bruce
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About the Authors

Dr Margaret Bruce is Professor of Design Management and Marketing and Head of Department of Textiles, UMIST. She has written several books and papers on design and innovation and carried out international research programmes in these fields. She has developed courses and run executive programmes in Product Development Management and Design and edits the International Journal of Product Development, Innovation and Management.

Dr Rachel Cooper is Professor of Design Management and Associate Head of Research in the School of Art and Design at the University of Salford. She is Chair of the European Design Academy and edits the international journal, The Design Journal. She has published several books and papers in design management, new product development and conducted major research programmes in this field.

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