Before you leave...
Take 20% off your first order
20% off
Enter the code below at checkout to get 20% off your first order
Critical Approaches to Superfoods (Paperback) (ISBN-13: 9781350195349)
Vendor:
Richard Wilk
Product type:
Books
- $40.95
$40.95- $40.95
- Unit price
- per
Subtotal:
$40.95
Description
xAre superfoods just a marketing device, another label meant to attract the eye? Or do superfoods tell us a deeper story about how food and health relate in a global marketplace full of anonymous commodities?
In the past decade, superfoods have taken US and European grocery stores by storm. Novel commodities like quinoa and moringa, along with familiar products such as almonds and raw milk, are now called superfoods, promising to promote health and increase our energy. While consumers may find the magic of superfoods attractive, the international development sector now envisions superfoods acting as cures to political and economic problems like poverty and malnutrition.
Critical Approaches to Superfoods examines the politics and culture of superfoods. It demonstrates how studying superfoods can reveal shifting concepts of nutritional authority, the complexities of intellectual property and bioprospecting, the role marketing agencies play in the agro-industrial complex, and more. The multidisciplinary contributors draw their examples from settings as diverse as South India, Peru, and California to engage with foodstuffs that include quinoa, almonds, fish meal, Rooibos Tea, kale and açaí.
Author: Richard Wilk
ISBN-10: 1350195340
ISBN-13: 9781350195349
Publisher: Bloomsbury Publishing PLC
Language: English
Published: 06/30/2022
Pages: 232
Format: Paperback
Weight: 0.73lbs
Size: 9.21h x 6.14w x 0.49d
In the past decade, superfoods have taken US and European grocery stores by storm. Novel commodities like quinoa and moringa, along with familiar products such as almonds and raw milk, are now called superfoods, promising to promote health and increase our energy. While consumers may find the magic of superfoods attractive, the international development sector now envisions superfoods acting as cures to political and economic problems like poverty and malnutrition.
Critical Approaches to Superfoods examines the politics and culture of superfoods. It demonstrates how studying superfoods can reveal shifting concepts of nutritional authority, the complexities of intellectual property and bioprospecting, the role marketing agencies play in the agro-industrial complex, and more. The multidisciplinary contributors draw their examples from settings as diverse as South India, Peru, and California to engage with foodstuffs that include quinoa, almonds, fish meal, Rooibos Tea, kale and açaí.
Author: Richard Wilk
ISBN-10: 1350195340
ISBN-13: 9781350195349
Publisher: Bloomsbury Publishing PLC
Language: English
Published: 06/30/2022
Pages: 232
Format: Paperback
Weight: 0.73lbs
Size: 9.21h x 6.14w x 0.49d
By Richard Wilk
xEmma McDonell is Visiting Assistant Professor at the University of Tennessee at Chattanooga, USA.
Richard Wilk is Distinguished Professor in the Department of Anthropology at Indiana University, USA. His publications include Home Cooking in the Global Village (2006), and Rice and Beans (2012).
Recently Viewed Products
- Choosing a selection results in a full page refresh.