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Critical Corporate Communications: A Best Practice Blueprint (Paperback) (ISBN-13: 9780470847633)
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Naomi Langford-Wood
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Books
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Description
xCritical Corporate Communications: A Best Practice Blueprint
Naomi Langford-Wood and Brian Salter
A good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available - letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals - and shows how best to utilise them within your organisation. Best practice examples are given as well as advice for implementation via a communications audit.
Author:
Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors. They are co-founders of the Topspin Group and have co-written over 15 books.
Readership:
Mid to senior level executives in strategic, corporate communications, PR, and marketing roles; consultants, trainers, business advisers, and owner-managers of SMEs.
ISBN:0470 84763 8 208pp (pr) GBP 14.99 US 24.95 EUR 24.80 Sep 2002
Author: Naomi Langford-Wood,Brian Salter
ISBN-10: 0470847638
ISBN-13: 9780470847633
Publisher: Wiley
Language: English
Published: 05/16/2003
Pages: 192
Format: Paperback
Weight: 0.62lbs
Size: 8.98h x 6.00w x 0.56d
Naomi Langford-Wood and Brian Salter
A good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available - letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals - and shows how best to utilise them within your organisation. Best practice examples are given as well as advice for implementation via a communications audit.
Author:
Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors. They are co-founders of the Topspin Group and have co-written over 15 books.
Readership:
Mid to senior level executives in strategic, corporate communications, PR, and marketing roles; consultants, trainers, business advisers, and owner-managers of SMEs.
ISBN:0470 84763 8 208pp (pr) GBP 14.99 US 24.95 EUR 24.80 Sep 2002
Author: Naomi Langford-Wood,Brian Salter
ISBN-10: 0470847638
ISBN-13: 9780470847633
Publisher: Wiley
Language: English
Published: 05/16/2003
Pages: 192
Format: Paperback
Weight: 0.62lbs
Size: 8.98h x 6.00w x 0.56d
By Naomi Langford-Wood
xBrian spent many years as a professional broadcaster and presenter with the BBC World Service and Radio 4. He was also head of communications at the Institute of Directors (IOD). Naomi is a serial entrepreneur and business writer. They are both founders of the Association of eBusiness Professionals, as well as Fellows of the Royal Society of Arts Manufacturers (RSA) and the IOD. They have co-written over 15 books and are much in demand as public speakers.
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