Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects by Perna, A.

Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects (Paperback) (ISBN-13: 9781349463176)

Vendor: A. Perna
Product type: Books
Format: Paperback
$109.99
$109.99
$109.99
Subtotal: $109.99
Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects by Perna, A.

Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects

$109.99
Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects by Perna, A.

Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects

$109.99
Format: Paperback
Description
Description
x
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

Author: A. Perna,E. Baraldi
ISBN-10: 1349463175
ISBN-13: 9781349463176
Publisher: Palgrave MacMillan
Language: English
Published: 03/28/2014
Pages: 249
Format: Paperback
Weight: 0.68lbs
Size: 8.50h x 5.50w x 0.55d
By A. Perna
By A. Perna
x
Andrea Perna is a researcher in Industrial Marketing at the Department of Engineering Sciences, Uppsala University, Sweden, and at the Department of Management, Polytechnic University of Marche, Italy. His research interests include CRM, new business formation, and innovation in B2B markets. He has published in the Journal of Business Research and Industrial Marketing Management.

Enrico Baraldi is Full Professor of Industrial Engineering and Management at the Department of Engineering Sciences, Uppsala University, Sweden. His research interests include industrial networks, innovation management, business strategies, science and technology sciences, and academic entrepreneurship. He has published in the California Management Review, Journal of Business Research, Industrial Marketing Management, Technovation and Management Decision.

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