Cross-Cultural Buyer Behavior (Hardcover) (ISBN-13: 9780762314126)

Focuses on issues that affect buyer behavior in an international context. This volume contains papers that contribute to theory development. It looks at the impact of direct to consumer prescription drug advertising on consumers, and at the role of emotions in advertising and retailing contexts and their impact on buyers.

Author: Charles R. Taylor
ISBN-10: 0762314125
ISBN-13: 9780762314126
Publisher: Jai Press Inc.
Language: English
Published: 05/01/2007
Pages: 308
Format: Hardcover
Weight: 1.31lbs
Size: 9.33h x 6.20w x 1.09d