Cross Cultural Consumer Behavior in an Emerging Economy (Paperback) (ISBN-13: 9783639718591)

The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.

Author: Devinder Pal Singh,Manoj Kumar Sharma
ISBN-10: 3639718593
ISBN-13: 9783639718591
Publisher: Scholars' Press
Language: English
Published: 06/10/2014
Pages: 308
Format: Paperback
Weight: 1.00lbs
Size: 9.00h x 6.00w x 0.69d