Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences (Paperback) (ISBN-13: 9780557285655)

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.

Author: Drew Davidson, Et Al
ISBN-10: 0557285658
ISBN-13: 9780557285655
Publisher: Lulu Press
Language: English
Published: 01/13/2010
Pages: 294
Format: Paperback
Weight: 1.17lbs
Size: 9.69h x 7.44w x 0.62d