Crossmedia Innovations: Texts, Markets, Institutions by Ibrus, Indrek

Crossmedia Innovations: Texts, Markets, Institutions (Paperback) (ISBN-13: 9783631622285)

Vendor: Indrek Ibrus
Product type: Books
Format: Paperback
$53.95
$53.95
$53.95
Subtotal: $53.95
Crossmedia Innovations: Texts, Markets, Institutions by Ibrus, Indrek

Crossmedia Innovations: Texts, Markets, Institutions

$53.95
Crossmedia Innovations: Texts, Markets, Institutions by Ibrus, Indrek

Crossmedia Innovations: Texts, Markets, Institutions

$53.95
Format: Paperback
Description
Description
x
Crossmedia and transmedia are keywords of increasing importance for media professionals and scholars alike. Although these phenomena are older than sometimes argued, the affordances of digital networked media have radically enriched the nature of crossmedia strategies of media industries. As such crossmedia is an emergent practice that arises as one of the core sources of complexity and innovation for late modern cultures. This edited volume includes chapters by authors from three continents who approach the phenomenon from different disciplinary angles: semiotics, cultural studies, media economics, political economy, innovation studies. The common interest lies in the dynamics that lead to experiments with crossmedia and in how our cultures are innovated through such practices.

Author: Indrek Ibrus
ISBN-10: 3631622287
ISBN-13: 9783631622285
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Language: English
Published: 11/29/2012
Pages: 319
Format: Paperback
Weight: 0.90lbs
Size: 8.20h x 5.80w x 0.70d
By Indrek Ibrus
By Indrek Ibrus
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Indrek Ibrus is a Research Fellow at the Estonian Institute of Humanities of Tallinn University. He researches and teaches media innovation and crossmedia production.
Carlos A. Scolari is Associate Professor at Universitat Pompeu Fabra at Barcelona (Spain). He researches and teaches the evolution of digital interfaces, interactive communication and transmedia storytelling.

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