Cruise Tourism & Innovation: Improving Passengers' Experiences and Safety (Paperback) (ISBN-13: 9783832536879)

Innovation management is arguably essential for the profitability and growth sustainability of the cruise industry; as it is for most areas of business endeavour. Now, more than ever, the cruise sector is faced with significant challenges, including: safety and industry reputation in the aftermath of the Costa Concordia disaster, al larger competitive scope and diminishing profit margins. Given that innovation management can be perceived as a management attitude and cultural habit, fostering inspiration is just as relevant as delivering innovation methodologies and guidelines. On this basis, the aim of this combined conference proceedings is to provide a creativity impulse and to illustrate the breadth and potential of innovation management in the cruise sector. Sources on inspiration include: mobile information and communication technologies, multimedia, and the internet and focus on areas as diverse as safety, aesthetics, culture and professional education.

Author: Alexis Papathanassis
ISBN-10: 3832536876
ISBN-13: 9783832536879
Publisher: Logos Verlag Berlin
Language: English
Published: 06/09/2014
Pages: 278
Format: Paperback
Weight: 1.05lbs
Size: 9.40h x 6.60w x 0.60d