CU 2.0: A Guide for Credit Unions Competing in the Digital Age (Paperback) (ISBN-13: 9781619615649)

In recent decades, credit unions have seen unprecedented threats, due in large part to an eighty-year-old business model and an inability to adapt quickly to a digital economy. But Kirk Drake has devised a powerful plan to revitalize these noble institutions, making them more competitive, more creative, more connected with their membership, and more in tune with the times. A serial entrepreneur focused on credit-union technology, Drake has written a must-read manual for every CU board member, CEO, and management team in America. The first and only book of its kind, CU 2.0 offers essential strategies for leveraging the latest technologies to facilitate organizational growth and foster more even competition with the banking industry. With the tools provided here, the CU of tomorrow will be better equipped to empower its employees, while giving its members the superior financial service they want and need. It's time to be innovative and bold, to challenge long-standing inefficiencies and move away from the "old school" methods of doing business. CU 2.0 provides the skills, the savvy, and the fresh ideas necessary to finally transport the credit union out of the twentieth century and into the twenty-first.

Author: Kirk Drake
ISBN-10: 1619615649
ISBN-13: 9781619615649
Publisher: Lioncrest Publishing
Language: English
Published: 06/14/2017
Pages: 252
Format: Paperback
Weight: 0.65lbs
Size: 8.50h x 5.51w x 0.53d