Cultures of Commodity Branding by Bevan, Andrew

Cultures of Commodity Branding (Hardcover) (ISBN-13: 9781598745412)

Vendor: Andrew Bevan
Product type: Books
Format: Hardcover
$200.00
$200.00
$200.00
Subtotal: $200.00
Cultures of Commodity Branding by Bevan, Andrew

Cultures of Commodity Branding

$200.00
Cultures of Commodity Branding by Bevan, Andrew

Cultures of Commodity Branding

$200.00
Format: Hardcover
Description
Description
x
Commodity branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the cultural history of branding stretches back to the beginnings of urban life in the ancient Near East and Egypt, and can be found in various permutations in places as diverse as the Bronze Age Mediterranean and Early Modern Europe. What the contributions in this volume also vividly document, both in past social contexts and recent ones as diverse as the kingdoms of Cameroon, Socialist Hungary or online eBay auctions, is the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice. Bringing together the work of cultural anthropologists and archaeologists, this volume obliges specialists in marketing and economics to reassess the relationship between branding and capitalism, as well as adding an important new concept to the work of economic anthropologists and archaeologists.

Author: Andrew Bevan
ISBN-10: 1598745417
ISBN-13: 9781598745412
Publisher: Routledge
Language: English
Published: 07/15/2010
Pages: 267
Format: Hardcover
Weight: 1.23lbs
Size: 8.90h x 6.10w x 0.90d
By Andrew Bevan
By Andrew Bevan
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Andrew Bevan is a lecturer at the Institute of Archaeology, University College London. He has active research interests in the social construction of value across widely ranging time periods and cultural contexts, with a particular focus on early societies in the Middle East and Mediterranean. He is author or Stone Vessels and Values in the Bronze Age Mediterranean (Cambridge, 2007).

David Wengrow is a lecturer at the Institute of Archaeology, University College London. He has active research interests in the social construction of value across widely ranging time periods and cultural contexts, with a particular focus on early societies in the Middle East and Mediterranean. Wengrow is the author of Prehistories of Commodity Branding in the journal Current Anthropology, from which the papers in this book were developed. He is also author of The Archaeology of Early Egypt: Social Transformations in North-East Africa (Cambridge, 2006).

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