Current and Emerging Issues in the Audiovisual Industry by Medina, Mercedes

Current and Emerging Issues in the Audiovisual Industry (Hardcover) (ISBN-13: 9781848219779)

Vendor: Mercedes Medina
Product type: Books
Format: Hardcover
$177.95
$177.95
$177.95
Subtotal: $177.95
Current and Emerging Issues in the Audiovisual Industry by Medina, Mercedes

Current and Emerging Issues in the Audiovisual Industry

$177.95
Current and Emerging Issues in the Audiovisual Industry by Medina, Mercedes

Current and Emerging Issues in the Audiovisual Industry

$177.95
Format: Hardcover
Description
Description
x

This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the revenue streams? Will content remain king? Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets?



Author: Mercedes Medina, Herrero, Alicia Urgellã(c)S
ISBN-10: 1848219776
ISBN-13: 9781848219779
Publisher: Wiley-Iste
Language: English
Published: 03/27/2017
Pages: 176
Format: Hardcover
Weight: 1.15lbs
Size: 9.20h x 6.30w x 0.70d
By Mercedes Medina
By Mercedes Medina
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Mercedes Medina, Associate Professor, School of Communication, Media Management department, University of Navarra, Spain.

Mónica Herrero, Associate Professor, School of Communication, Media Management department, University of Navarra, Spain.

Alicia Urgellés, PhD student, Communication Doctorate Program, University of Navarra, Spain.

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