Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (Hardcover) (ISBN-13: 9781466625242)

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization's financial and marketing performance.

Author: Hans-Ruediger Kaufmann
ISBN-10: 1466625244
ISBN-13: 9781466625242
Publisher: Business Science Reference
Language: English
Published: 11/30/2012
Pages: 676
Format: Hardcover
Weight: 4.05lbs
Size: 11.10h x 8.80w x 1.70d