Customer Experience: Future Trends and Insights by Shaw, C.

Customer Experience: Future Trends and Insights (Hardcover) (ISBN-13: 9780230247819)

Vendor: C. Shaw
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
Customer Experience: Future Trends and Insights by Shaw, C.

Customer Experience: Future Trends and Insights

$54.99
Customer Experience: Future Trends and Insights by Shaw, C.

Customer Experience: Future Trends and Insights

$54.99
Format: Hardcover
Description
Description
x
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

Author: C. Shaw,Q. Dibeehi,S. Walden
ISBN-10: 0230247814
ISBN-13: 9780230247819
Publisher: Palgrave MacMillan
Language: English
Published: 09/09/2010
Pages: 199
Format: Hardcover
Weight: 1.05lbs
Size: 9.43h x 6.44w x 0.70d
By C. Shaw
By C. Shaw
x
COLIN SHAW is the CEO and Founding Partner of Beyond Philosophy. His background encompasses more than 20 years of working with some of the world's largest organizations culminating in his role as SVP of Customer Experience. As a sought after speaker, consultant, and executive coach, Colin has a very interactive style that uses thought provoking questions, humor and real life anecdotes. He is the author of three best-selling books on Customer Experience.

QAALFA DIBEEHI is the Chief Operating and Consulting Officer with Beyond Philosophy and has earned Master's Degrees in International Business and Management, Statistics, Psychology, and Health Administration. He has won awards as a university professor and has 18 years of senior level expertise in the Customer Experience. Qaalfa is an experienced keynote speaker, and has been published in a variety of white papers, magazine and journal articles.

STEVEN WALDEN has a Masters in Strategic Marketing focusing on segmentation methodologies and is Beyond Philosophy's Senior Head of Research and Consulting. With strong links to several leading business schools and 14 years of consulting expertise, Steven is a recognized expert in understanding how to use the emotions and the subconscious mind of clients and consumers to generate value and the application of value-in-use to experience.

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