Customer Experience (CX) Engineering in Aerospace and Defense: Delivering Winning Value Propositions in a 'New-Game' Landscape (Paperback) (ISBN-13: 9781665754903)

The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their "Best Practices, Outside-In, Customer-Centric" approach to executing their capture processes can attain supranormal contract win rates-as high as 80% and higher.

They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.

Author: Lynn Phillips, Mel Hughes, Stanton Sloane
ISBN-10: 1665754907
ISBN-13: 9781665754903
Publisher: Archway Publishing
Language: English
Published: 03/26/2024
Pages: 242
Format: Paperback
Weight: 1.68lbs
Size: 11.00h x 8.50w x 0.66d