Customer Experience Management (Paperback) (ISBN-13: 9781512144048)

Customer Experience Management (CXM) is a fairly straight forward and simple, yet comprehensive means of auditing your customer's entire experience. It is a process that addresses the full spectrum of their wants and needs. There are several intersecting messages, product or service features, opinions, and emotions felt along the way. You want your customers to view your business as a value to them, which results in being more profitable, being better aligned strategically within the market, and helping to ensure sustainability. Research suggests that businesses who offer the best customer experiences have lower customer churn and more customer referrals.

Author: Brooke R. Envick
ISBN-10: 1512144045
ISBN-13: 9781512144048
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 05/10/2015
Pages: 26
Format: Paperback
Weight: 0.24lbs
Size: 11.00h x 8.50w x 0.07d