Customer Experience Management in the Caribbean: Concepts, Case Studies and Challenges (Hardcover) (ISBN-13: 9781800626775)

Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context. Unveiling the dynamics of CX's influence on satisfaction, loyalty, and business profitability, this book delves into strategic planning, employee development, data-driven decisions, and emerging technological trends, and it fills a crucial gap in the literature with: - An array of Caribbean case studies;- Enhanced theoretical concepts and a deep appreciation of customer experience management in the Caribbean;- References of best practices to address critical issues affecting the delivery of a quality customer experience.Scholars and practitioners within customer service, services marketing, customer experience management and customer relationship marketing in the retail hospitality and tourism, financial, health care and education sectors will find this a valuable resource on CX's transformative power in this region and beyond.

Author: Leslie-Ann Jordan
ISBN-10: 1800626770
ISBN-13: 9781800626775
Publisher: Cab International
Language: English
Published: 09/18/2024
Pages: 160
Format: Hardcover
Weight: 1.30lbs
Size: 9.70h x 6.90w x 0.60d