Customer Experience Management: The Experiential Journey (Paperback) (ISBN-13: 9798667500735)

Building Experience Value in organizations. Strategies for Growth and Return on Investment. A dynamic resource on "experience marketing" and management Organizations that want to deliver required outcomes can do so by shifting gears from traditional 'command and control tactics', to a more collaborative way of working with customer interactions, ensuring relevant skills and capabilities are made available. By investing in technology, organizations that support the customer experience can provide accurate forecasting, customer insight, and the skills and capabilities regardless of their location and time zone. Processes that span the back office to the front office should provide real-time insight into the interpersonal experience journeys and enable co-creation of goods and services.

Author: James Seligman
ISBN-10: 8667500739
ISBN-13: 9798667500735
Publisher: Independently Published
Language: English
Published: 07/19/2020
Pages: 626
Format: Paperback
Weight: 2.00lbs
Size: 9.00h x 6.00w x 1.39d