Before you leave...
Take 20% off your first order
20% off
Enter the code below at checkout to get 20% off your first order
Customer Improvement Selling: Unlocking Commercial Potential in Technical Experts (Paperback) (ISBN-13: 9781781338940)
Vendor:
Katarina Coppé
Product type:
Books
- $22.99
$22.99- $22.99
- Unit price
- per
Subtotal:
$22.99
Description
xTechnical experts are key to driving business growth and customer improvement ideas - but their commercial value is under-utilised.
Customer Improvement Selling provides a clear rationale and practical strategies for unlocking commercial potential of technical experts who are not currently employed in sales roles. It offers insights from behavioural science, commercial best practices and new international research that will help technical experts and business leaders to:
- Understand the drivers and optimise the impact of commercial potential in technical experts
- Determine how technical experts can create customer improvement opportunities and contribute to sustainable growth
- Implement a practical framework that helps technical experts to increase their commercial impact
- Open up leadership and HR silos to share best practices on customer improvement selling
Author: Katarina Coppé
ISBN-10: 1781338949
ISBN-13: 9781781338940
Publisher: Rethink Press
Language: English
Published: 05/07/2025
Pages: 254
Format: Paperback
Weight: 0.59lbs
Size: 8.50h x 5.50w x 0.63d
By Katarina Coppé
xKatarina Coppé has a successful twenty-five-year career in Sales, HR consulting, Commercial Enablement and Learning and Development. She is a technical expert with a proven track record in defining high-impact talent solutions and leading globally distributed teams through skills and change transformations.
Recently Viewed Products
- Choosing a selection results in a full page refresh.