Customer Intelligence by Kelly, Sean

Customer Intelligence (Hardcover) (ISBN-13: 9780470018583)

Vendor: Sean Kelly
Product type: Books
Format: Hardcover
$82.95
$82.95
$82.95
Subtotal: $82.95
Customer Intelligence by Kelly, Sean

Customer Intelligence

$82.95
Customer Intelligence by Kelly, Sean

Customer Intelligence

$82.95
Format: Hardcover
Description
Description
x
Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.

Author: Sean Kelly
ISBN-10: 0470018585
ISBN-13: 9780470018583
Publisher: Wiley
Language: English
Published: 01/01/2006
Pages: 280
Format: Hardcover
Weight: 1.16lbs
Size: 9.21h x 6.42w x 0.85d
By Sean Kelly
By Sean Kelly
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Se疣 Kelly is an author, lecturer, software engineer and international business consultant who has founded a number of separate businesses in the field of customer intelligence and information exploitation. Se疣 was formerly head of the European business intelligence division of Sybase Inc. and was a founder of the prestigious Data Warehouse network. His groundbreaking book Data Warehousing: The route to mass customization, published by Wiley in the early 1990s, was a major influence on the tide of business intelligence investment that occurred in the following decade. Se疣 is now involved in a new enterprise, based in Ireland, that is devoted to customer segmentation and profiling solutions.

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