Customer intimacy analytics: leveraging operational data to assess customer knowledge and relationships and to measure their business impact (Paperback) (ISBN-13: 9783866448483)

Vendor: Francois Habryn
Product type: Books
Format: Paperback
$91.00
$91.00
$91.00
Subtotal: $91.00
WR Book House

Customer intimacy analytics: leveraging operational data to assess customer knowledge and relationships and to measure their business impact

$91.00

Customer intimacy analytics: leveraging operational data to assess customer knowledge and relationships and to measure their business impact

$91.00
Format: Paperback
Description
Description
x
The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly "servitizing" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions.

Author: Francois Habryn
ISBN-10: 3866448481
ISBN-13: 9783866448483
Publisher: Karlsruher Institut Fur Technologie
Language: English
Published: 07/30/2014
Pages: 386
Format: Paperback
Weight: 1.01lbs
Size: 8.27h x 5.83w x 0.80d

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