Customer Knowledge Management: People, Processess, and Technology (Hardcover) (ISBN-13: 9781605662589)

Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. Customer Knowledge Management: People, Processes, and Technology introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.

Author: Minwir Al-Shammari
ISBN-10: 1605662585
ISBN-13: 9781605662589
Publisher: Information Science Reference
Language: English
Published: 03/31/2009
Pages: 388
Format: Hardcover
Weight: 2.25lbs
Size: 10.20h x 7.20w x 1.10d

Review Citation(s):
Reference and Research Bk News 02/01/2009 pg. 130