Customer Loyalty and Success (Paperback) (ISBN-13: 9781349395125)

This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.

Author: J. Lynch
ISBN-10: 1349395129
ISBN-13: 9781349395125
Publisher: Palgrave MacMillan
Language: English
Published: 06/19/1995
Pages: 292
Format: Paperback
Weight: 0.86lbs
Size: 8.50h x 5.50w x 0.69d