Customer Loyalty Programmes and Clubs (Hardcover) (ISBN-13: 9780566084515)

Vendor: Stephan A. Butscher
Product type: Books
Format: Hardcover
$200.00
$200.00
$200.00
Subtotal: $200.00
WR Book House

Customer Loyalty Programmes and Clubs

$200.00

Customer Loyalty Programmes and Clubs

$200.00
Format: Hardcover
Description
Description
x
For any company, large or small, the most effective protection against competition is long-term customer loyalty. Stephan Butscher's step-by-step guide explains how the key to customer loyalty lies in identifying and offering your customers the right combination of financial and non-financial benefits.

Author: Stephan A. Butscher
ISBN-10: 0566084511
ISBN-13: 9780566084515
Publisher: Routledge
Language: English
Published: 03/12/2002
Pages: 222
Format: Hardcover
Weight: 1.80lbs
Size: 10.10h x 7.40w x 0.90d
By Stephan A. Butscher
By Stephan A. Butscher
x
Stephan A Butscher is a partner with Simon, Kucher & Partners in London and Bonn, Germany and has written on all aspects of customer loyalty strategies. He has worked with companies in continental Europe as well as the USA and received the Alfred Gerardi Award from the German Direct Marketing Association for his work on customer clubs.

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