Customer Loyalty: Theory, Measurement and Management by Castaldo, Sandro

Customer Loyalty: Theory, Measurement and Management (Paperback) (ISBN-13: 9791281627376)

Vendor: Sandro Castaldo
Product type: Books
Format: Paperback
$34.95
$34.95
$34.95
Subtotal: $34.95
Customer Loyalty: Theory, Measurement and Management by Castaldo, Sandro

Customer Loyalty: Theory, Measurement and Management

$34.95
Customer Loyalty: Theory, Measurement and Management by Castaldo, Sandro

Customer Loyalty: Theory, Measurement and Management

$34.95
Format: Paperback
Description
Description
x
This book explores the multifaceted nature of customer loyalty, with particular emphasis on how it is conceptualized, measured, and managed. It combines scenario analysis with a comprehensive literature review of customer loyalty research in leading marketing journals. Additionally, it includes an exploratory study involving top management from Italian retail companies, shedding light on the challenges they face in maintaining loyalty amidst an increasingly competitive landscape marked by technological advancements and evolving customer expectations. The book also addresses the methods and metrics employed by Italian companies to design and manage customer loyalty initiatives. The research underlines a clear gap between the measurements proposed by the studies and the activities typically undertaken by companies.

Author: Sandro Castaldo
ISBN-13: 9791281627376
Publisher: Egea Spa - Bocconi University Press
Language: English
Published: 04/01/2025
Pages: 212
Format: Paperback
Weight: 0.70lbs
Size: 9.20h x 6.70w x 0.70d
By Sandro Castaldo
By Sandro Castaldo
x
is Professor of Marketing at Bocconi University. He is director of Economia & Management, the Sda Bocconi Review, and scientific director of the Channel and Retail Lab at Sda Bocconi. He is the author and editor of more than 30 books on Marketing, Channel & Retail Management, Trust and Shopper Behavior. He has written articles on trust, channel partnerships, shopper behavior and omnichannel strategies for Business Ethics Quarterly, Economics & Management, Journal of Business Ethics, Journal of Business Research, Journal of Retailing, Journal of Retailing and Consumer Services and many others.

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