Customer Relationship Management (Hardcover) (ISBN-13: 9781632401311)

Customer relationship management (CRM) techniques have become more and more significant globally due to changes in expectations from customers as well as changes in the personality of markets. This book puts forward a conceptualization that attempts to not only outline CRM's domain but also to resolve the different perspectives found in educational and popular literature. The book presents assessable data - containing examples which show how the theory is applied with great success via a variety of real-life examples. This book includes inventive proven methods and will benefit anyone dealing with customers, whether directly or indirectly.

Author: Edward Pepper
ISBN-10: 1632401312
ISBN-13: 9781632401311
Publisher: Clanrye International
Language: English
Published: 03/28/2015
Pages: 158
Format: Hardcover
Weight: 0.84lbs
Size: 9.00h x 6.00w x 0.44d