Customer Relationship Management: A Global Perspective by Raab, Gerhard

Customer Relationship Management: A Global Perspective (Hardcover) (ISBN-13: 9780754671565)

Vendor: Gerhard Raab
Product type: Books
Format: Hardcover
$180.00
$180.00
$180.00
Subtotal: $180.00
Customer Relationship Management: A Global Perspective by Raab, Gerhard

Customer Relationship Management: A Global Perspective

$180.00
Customer Relationship Management: A Global Perspective by Raab, Gerhard

Customer Relationship Management: A Global Perspective

$180.00
Format: Hardcover
Description
Description
x
Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance management through the Balanced Scorecard to develop long-term, sustainable advantage.

Author: Gerhard Raab, Riad A. Ajami, G. Jason Goddard
ISBN-10: 0754671569
ISBN-13: 9780754671565
Publisher: Routledge
Language: English
Published: 04/28/2008
Pages: 216
Format: Hardcover
Weight: 1.06lbs
Size: 9.21h x 6.14w x 0.56d
By Gerhard Raab
By Gerhard Raab
x
Professor Gerhard H. Raab is based at the Transatlantic Institute, University of Applied Sciences, Ludwigshafen, Germany. Professor Riad A. Ajami is based at the Raj Soin College of Business at Wright State University in Dayton, Ohio, USA and Professor Vidyaranya B. Gargeya is based at the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA. G. Jason Goddard is Vice President at Wachovia Corporation, Winston-Salem, North Carolina, USA.

Recently Viewed Products