Customer Relationship Management (Hardcover) (ISBN-13: 9781641723718)

Customer relationship management refers to an approach for the management of the interaction of a company with current and potential customers. It utilizes data analysis about customers' history with a company in order to improve business relationships with customers. It primarily focuses on customer retention and driving sales growth. One of the most important aspects of this approach is the systems of CRM that collect data from diverse communication channels such as telephone, company's website, email, marketing materials, live chat and social media. There are various types of customer relationship management such as strategic, operational, analytical and collaborative customer relationship management. The topics included in this book on customer relationship management are of utmost significance and bound to provide incredible insights to readers. It attempts to assist those with a goal of delving into this field. Those with an interest in this field would find this book helpful.

Author: Hazel Nelson
ISBN-10: 1641723718
ISBN-13: 9781641723718
Publisher: Larsen and Keller Education
Language: English
Published: 09/22/2020
Pages: 228
Format: Hardcover
Weight: 1.69lbs
Size: 10.88h x 8.00w x 0.56d