Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation by Rajola, Federico

Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation (Hardcover) (ISBN-13: 9783642355530)

Vendor: Federico Rajola
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation by Rajola, Federico

Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation

$54.99
Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation by Rajola, Federico

Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation

$54.99
Format: Hardcover
Description
Description
x
Introduction.- 1. IT is Business: Some Emerging Reflections an IT Governance of CTM Projects.- 2. The Theoretical Framework of CRM.- 3. CRM Project Organization in the Financial Industry.- 4. CRM 2-0 in the Financial Industry.- 5. The Organization of Data Warehouse Activities.- 6. Organization of Knowledge Discovery and Customer Insight Activities.- 7. Data Mining Techniques.- 8. The Evolution of Customer Relationship and Customer Value.- 9. Main Benefits and Organizational Impacts of CRM within the Bank.- 10. Data Mining Systems supporting the Marketing Functions: The Experience of Banca Monte dei Pachi di Siena.- 11. Conclusion.

Author: Federico Rajola
ISBN-10: 3642355536
ISBN-13: 9783642355530
Publisher: Springer
Language: English
Published: 05/17/2013
Pages: 181
Format: Hardcover
Weight: 1.00lbs
Size: 9.21h x 6.14w x 0.50d
By Federico Rajola
By Federico Rajola
x

Federico Rajola holds a PhD in Information Systems and Management. He is a Professor at the Management Faculty of the Università Cattolica of Milan where he teaches Project Management and Organization Studies. He is also the Rector Delegate on Information Technology and Innovation and the scientific director of CeTIF, the research Centre on Technology, Innovation, and Finance of the Catholic University. He has chaired several International academic conferences and workshops, and has authored several articles and books on Information Systems, Business Intelligence, CRM, and Innovation in organizations. Several Innovative European research projects under the program Esprit and IST have been coordinated and managed by Prof. Rajola.

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