Customer Relationship Management (Hardcover) (ISBN-13: 9788180941948)

Customer relationship management, or CRM, has escalated into a subjectof major importance. CRM builds especially on the principles of relationship marketing, the origins of which involving building relationships ofmutual value between suppliers and customers, have existed since the start of commerce. However, what has changed over the past decade is a series of significant trends that collectively shape theopportunity better to serve customers through information-enabled relationship marketing,

Author: R. Shanthi
ISBN-10: 8180941949
ISBN-13: 9788180941948
Publisher: Mjp Publishers
Language: English
Published: 07/01/2021
Pages: 270
Format: Hardcover
Weight: 1.39lbs
Size: 9.61h x 6.69w x 0.63d