Customer Romance: A New Feel of Customer Service (Paperback) (ISBN-13: 9781491896785)

CUSTOMER ROMANCE "A New Feel of Customer Service" Is about creating love - not just any love, but love that rewards. It is a book for business owners, leaders, managers or professionals who want to become darlings to all their customers. It is for the individual (or business) that intends to bring some sunshine into the lives of customers. This is a book about how a business can win the hearts (and pockets) of its customers in a long-lasting relationship. CUSTOMER ROMANCE is a staunch supporter of a relationship selling concept as against the transactional selling concept. This book advocates that no matter how much a business stands to lose in the short-run when it practices relationship building, in the long-run the relationship pays off. CUSTOMER ROMANCE debates that the most important ingredient in building a successful business is TRUST. However, trust is best established in a "romantic" relationship not in a mere transaction.

Author: J. N. Halm
ISBN-10: 1491896787
ISBN-13: 9781491896785
Publisher: Authorhouse
Language: English
Published: 10/03/2014
Pages: 132
Format: Paperback
Weight: 0.45lbs
Size: 9.00h x 6.00w x 0.31d