Customer Service Handbook (Paperback) (ISBN-13: 9780982253915)

This book discusses the why, when and how to offer customer service (the right way). The right way produces companies that know how to extend their business life and expand future profits. The wrong way produces companies that treat their customers as transitory, and in the process become transitory themselves. Providing high quality service is optional, but always advisable. Service delivery is that all important bridging device that establishes positive associations between customers and the brand of an organization. The efforts to win over customer loyalty begin well before the purchase is made and continue indefinitely. When presented as part of a series of deliberate expectations, high quality customer service delivers greater brand recognition, improves customer retention, and builds company longevity.

Author: Valerie H. Lunden
ISBN-10: 0982253915
ISBN-13: 9780982253915
Publisher: Bright Performance, Limited
Language: English
Published: 04/16/2009
Pages: 178
Format: Paperback
Weight: 0.47lbs
Size: 8.50h x 5.51w x 0.38d