Customer to Human by Balaraman, Murali

Customer to Human (Hardcover) (ISBN-13: 9780670095650)

Vendor: Murali Balaraman
Product type: Books
Format: Hardcover
$19.95
$19.95
$19.95
Subtotal: $19.95
Customer to Human by Balaraman, Murali

Customer to Human

$19.95
Customer to Human by Balaraman, Murali

Customer to Human

$19.95
Format: Hardcover
Description
Description
x

Modern business has changed forever, becoming more customer-centric, and we need clear road-maps to navigate this world. Customer experience-or CX-is every interaction a customer has with your business. It's neither the product nor the service-it's a combination of both.

Murali Balaraman has over twenty-five years of experience in multiple roles, as a banker, as part of the IT industry
and as a management consultant and adviser, interacting with global leadership across five continents. Customer to
Human weaves together the learnings he has drawn from the industry, ranging from Fortune 500 companies to tiny neighbourhood businesses. In this anecdotal account of successes and failures in CX, it becomes clear that
customers are the most important part of any business structure.

With over 150 individual, easy-to-read and diverse case studies, it presents a revolutionary approach to CX and
the individual customer journey. The book provides a practitioner's point of view, with actionable suggestions
and pragmatic concepts that will come in handy no matter what part of the business you work in.

Author: Murali Balaraman
ISBN-10: 0670095656
ISBN-13: 9780670095650
Publisher: India Viking
Language: English
Published: 08/01/2021
Pages: 342
Format: Hardcover
Weight: 1.00lbs
Size: 8.60h x 5.50w x 1.40d
By Murali Balaraman
By Murali Balaraman
x

Murali Balaraman has been a lifelong student and practitioner of customer experience and customer centricity. As a consultant and advisor his work has taken him across geographies and industries to meet with key influencers of respective Industries. As a professional his work experience spans across consulting (EY), IT services (IBM and Polaris), financial services (HDFC Bank and Citibank), and professional services (Lovelock & Lewis, now a member firm of PWC and Shaw Wallace).

Trained to be a chartered and cost and works accountant, Murali, quickly drifted away to his first love-customers. His passion for analytical reasoning has never died down though.

Murali currently lives in Bengaluru with his wife and daughter.

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