Cut The Crap and Start Selling (Paperback) (ISBN-13: 9798877166721)

In these pages, we're not going to sugarcoat the reality of sales or peddle the latest sales fads. Instead, we're going to confront the core of selling in its most pragmatic form. This book is about confronting and solving real sales problems, not just dressing them up in jargon and wishful thinking.