CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience by Porter, Alan J.

CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience (Paperback) (ISBN-13: 9781937434748)

Vendor: Alan J. Porter
Product type: Books
Format: Paperback
$24.95
$24.95
$24.95
Subtotal: $24.95
CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience by Porter, Alan J.

CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience

$24.95
CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience by Porter, Alan J.

CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience

$24.95
Format: Paperback
Description
Description
x

CX Trinity explores three key facets of customer experience (CX): how we talk to customers, the content we provide to them, and the contexts in which they consume our content.


Any good customer experience is driven by a combination of three critical elements:

  • Meeting the customer's needs
  • Delivering the right content to help the customer
  • Understanding the context of where, when, and how the customer interacts with you


This book pulls together 52 essays that originally appeared as blog posts on Alan's Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan's years of experience writing, designing, and managing content for both large and small corporations. These essays have been collected, updated, and edited for this volume.

Author: Alan J. Porter
ISBN-10: 1937434745
ISBN-13: 9781937434748
Publisher: XML Press
Language: English
Published: 02/15/2021
Pages: 218
Format: Paperback
Weight: 0.57lbs
Size: 8.50h x 5.50w x 0.46d

Recently Viewed Products