Data-Driven Decision-Making in Marketing: A Casebook in Power BI (Paperback) (ISBN-13: 9798988474548)

Turn Data into Better Marketing Decisions
Most marketing analytics books stop at theory. This one doesn't. Data-Driven Decision-Making in Marketing is built around a Power BI casebook, so you work through real business questions instead of reading about them.
You start with messy data and end with a decision you can defend. Along the way: cleaning and shaping data, building visualizations and dashboards that actually answer something, forming hypotheses, and reading results without fooling yourself. The point isn't the charts. It's the thinking behind them.

Inside the book

• How data-driven decisions actually get made, and where they go wrong
• Picking the right tool for the question in front of you
• Cleaning and transforming data that arrives broken
• Designing dashboards people will read
• Hypothesis trees, MECE structuring, and the biases that quietly wreck analysis
• A full case-based walkthrough in Power BI

Who it's for
Marketers, analysts, consultants, business leaders, and students - anyone who has data sitting in front of them and needs to make a call, not just a chart.

About the author
Dr. Igor Balk is a technology executive, educator, and entrepreneur who has spent his career in data analytics, AI, and product development. His focus is the same as this book's: taking complicated information and turning it into a decision someone can act on.

Author: Igor Balk
ISBN-13: 9798988474548
Publisher: Global Innovation Labs LLC
Language: English
Published: 07/16/2026
Pages: 392
Format: Paperback
Weight: 1.48lbs
Size: 9.25h x 7.50w x 0.81d