Data-Driven Entrepreneurship: Decisions in the Information Age (Paperback) (ISBN-13: 9787915937447)

"Data-Driven Entrepreneurship: Decisions in the Information Age" is a comprehensive guide that equips entrepreneurs with the knowledge and skills to harness the power of data for informed decision-making. This book explores the evolution of entrepreneurship in the digital era, from the foundational aspects of data collection to advanced concepts like predictive and prescriptive analytics. With case studies and practical applications, readers learn to leverage data for marketing, sales, finance, and operational optimization. The book also delves into ethical considerations, the role of leadership, and the future of data-driven entrepreneurship, offering a roadmap to success in the Information Age.